What Waves In The Web Surfer?

Web surfers spend most of their time online visiting content sites, doubling the time they spent on commerce and even doubling the time spent on popular social media sites. That's the conclusion of a recent survey by the Online Publishing Association.

The study determined that the average Internet user spent close to 7 hours a month on various content sites. That compared to about 3 hours on social media sites, over 2 hours each month on e-commerce sites, and rougly 5 hours a month with e-mail, instant messaging and other Internet message options.

The results suggest that the average web surfer is looking more for content than shopping for bargains. According to the studyies, some of that may be due to the troubled economy. Thus, companies looking to attract consumers may want to consider including more significant informational content to their sales sites as a way of interesting and keeping customers.

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